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Fun & Games: An Analysis of Cooperative Practices in the American Toy
Industry
In the early 1990s, Toys R Us—the nation’s
largest toy retailer—faced increasing competition from warehouse clubs.
Using an innovative business model, these clubs undercut Toys R Us’
prices and began eroding its market share. Toys R Us responded by
pressuring toy manufacturers not to supply the clubs or to supply the
clubs on disadvantageous terms.
This article explores the cooperation Toys R
Us facilitated among toy manufacturers. Using game theory, models
are created to examine: (1) Toys R Us’ decision to organize the club
boycott; and (2) the manufacturers’ decision to cooperate. The
models expedite analysis of the strategy and tactics Toys R Us used to
promote cooperation. The paper concludes cooperation occurred
because Toys R Us deftly managed information exchange, incentive
management, and enforcement.
Special Report: Private Equity Fees
The Consus Group has
analyzed nearly 100 private equity transactions brokered by
leveraged buyout funds like Kohlberg Kravis & Roberts and Hicks, Muse, Tate &
Furst. Spanning industries from
consumer products to
telecommunications, our analysis breaks down
the LBO's deal fees for each transaction as a percentage of the
target's enterprise value.
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